HP (Hewlett Packard) has a very coordinated approach to corporate blogging. They have a comment format for their executive blogs. I was looking at some of these executive blogs the other day and noticed that many of them have relatively sparse postings. In fact, at Dan Socci's Blog he reports that he is taking a break from blogging because of time constraints (Since this post, Dan or HP took his blog down. I wasn't criticizing Dan or mean to 'call him out' but was using his blog as an example of the dilemma faced by busy executives. Dan states[ed]:
"Time on a keyboard is at a premium and there are always emails to read or send and PowerPoint presentations or spreadsheets to address that compete with blogging time. My commitment to the HP team responsible for our blogging program was to post blogs at a pace I have rarely been able to keep, especially in recent months. After careful consideration I've decided to take a break from blogging for awhile."
I wonder if Dan would have the same problem concerning time constraints if he was able to dictate his blog posts using computer, web-based, or even better, portable dictation device. Continuing down the list of executives at HP, I next came to David Gee’s blog. I note that the 5 most recent posts date from May 30th to September 19, 2006. It is pretty clear that David Gee, the head of worldwide marketing for HP’s management software business doesn’t appear to have enough time to blog.
Well some bloggers try to make the pitch that blogging doesn’t require much time, the truth is that blogging does take time. Blogging is incredibly important. Blogging can make a difference in many different ways to you personally and your company. It provides you a voice. It provides your company a marketing vehicle when you establish your expertise on the internet. Finding time to blog is a problem that must be solved. Digital dictation offers the best solution. If the blogosphere is going to take it’s next step forward, it must continue to attract the great minds of the world. The barriers to blogging must be reduced. The most significant barrier is that of time.
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